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FORTY-SIX PERCENT OF SMALL BUSINESSES EXPECT STRONG VALENTINE'S DAY, ACCORDING TO CONSTANT CONTACT SURVEY

Fifty-nine percent of small businesses anticipate strong online sales

Sixty-eight percent plan seasonal promotions, favoring online methods over traditional direct mail and print advertising

Waltham, MA. - January 24, 2008

As Valentine's Day quickly approaches, nearly half of U.S. small businesses (46 percent) anticipate strong holiday sales, according to Constant Contact's 3rd Annual Small Business Valentine's Day Outlook survey*. This represents an increase in optimism for the holiday over last year, when 37 percent of survey respondents anticipated strong Valentine's Day sales. Constant Contact®, Inc. (NasdaqGM: CTCT) is a leading provider of email marketing and online surveys for small organizations.

More Small Businesses Plan to Woo Customers This Valentine's Day
With signs of a slowing economy, a majority of surveyed U.S. small businesses (68 percent) plan to reach out to their customers this year with special Valentine's Day promotions in an effort to capture more business, a marked increase over last year's 53 percent.

"Even with a slowing economy, many small businesses recognize Valentine's Day as an opportunity to attract customers, and it's not surprising that more of them are relying on cost-effective ways to market themselves to current and prospective customers this year," said Gail Goodman, CEO, Constant Contact. "While tools like email marketing can have a large impact on businesses during any economic climate, they are particularly important when consumers are faced with many choices for their Valentine's Day spending."

Nearly half (44 percent) of respondents consider Valentine's Day an important holiday for their businesses and are relying on cost-effective marketing methods to get their promotions out. Email marketing (42 percent) was identified as the primary marketing method, followed by online marketing, including paid search and banner ads (20 percent). These methods far exceed other more costly traditional methods such as direct mail (nine percent) and print advertising (seven percent). Forty-two percent of respondents also credit email marketing as having the greatest impact on driving sales, an increase from 38 percent in 2007.

Valentine's Day Purchasing Trends
According to surveyed U.S. small business owners, Valentine's Day consumers are last-minute shoppers. In fact, 46 percent expect their customers to shop the week of Valentine's Day, with 11 percent waiting until the final day to pick up gifts. In terms of anticipated spending, Valentine's Day shoppers are not expected to be as thrifty this year as they were last year. In 2007, 53 percent of small businesses said their customers would spend less than $25, whereas in 2008, only 39 percent expect their customers will spend this total on a token of their affection.

Small businesses also expect online sales to play a large role in this year's Valentine's Day sales. More than half (59 percent) expect online sales will increase this year.

According to U.S. small businesses, consumers can expect to receive traditional gifts from their loved ones this year. Although still the most anticipated gift, flowers dropped in popularity from 51 percent last year to 41 percent this year. "Dinner" ranked next in popularity at 23 percent - up five percentage points from last year, and jewelry was predicted to be the most purchased item by 18 percent of respondents, followed by chocolate at 14 percent.

Sample questions and results from Constant Contact's 3rd Annual Small Business Valentine's Day Outlook* survey are available online and include the following:

Is Valentine's Day an important holiday for your business?  
Yes 44%
No 56%


Do you anticipate a strong Valentine's Day season in sales for your business?  
Yes 46%
No 54%


Are you planning any promotional offers for Valentine's Day?  
Yes 68%
No 32%


What marketing methods will you use to promote your Valentine's Day offerings?  
Email Marketing 42%
Online Marketing 20%
Flyers 12%
Direct Mail 9%
Advertising (TV, radio, or newspaper) 7%
Other 8%


Which of the below methods has the greatest impact on driving sales for your business?  
Email Marketing 42%
Online Marketing 15%
Flyers 9%
Direct Mail 7%
Advertising (TV, radio, or newspaper) 4%
Other 23%


Do you think that, in general, consumers will be making more purchases online for Valentine's Day in 2008?  
Yes 59%
No 41%


*The 2008 U.S. Small Business Valentine's Day Outlook survey was conducted through targeted online distribution to U.S. small business owners, who are current customers of Constant Contact, recording results from more than 600 respondents. The survey was conducted from December 31, 2007 through January 9, 2008.

About Constant Contact, Inc.
Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits. Launched in 1998, Constant Contact has more than 150,000 customers worldwide today. To learn more, please visit www.constantcontact.com or call (781) 472-8100.

This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of our management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Constant Contact's control. Constant Contact's actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, the Company's ability to attract new customers and retain existing customers, the Company's dependence on the market for email marketing services for small businesses, nonprofits, and associations and general economic conditions affecting that market, adverse regulatory or legal developments, the Company's ability to continue to promote and maintain our brand in a cost-effective manner, the Company's ability to compete effectively, the continued growth and acceptance of email as a communications tool, the Company's ability to develop and introduce new products or enhancements to existing products, the Company's ability to manage growth, the Company's ability to attract and retain key personnel, the Company's ability to protect its intellectual property and other proprietary rights, and other risks detailed in Constant Contact's Quarterly Report on Form 10-Q for the period ended September 30, 2007 filed with the Securities Exchange Commission ("SEC") on November 16, 2007, Constant Contact's prospectus filed with the SEC on October 3, 2007 pursuant to Rule 424(b)(4), as well as other documents that may be filed by the Company from time to time with the SEC. Past performance is not necessarily indicative of future results. The forward-looking statements included in this press release represent Constant Contact's views as of the date of this press release. The Company anticipates that subsequent events and developments will cause its views to change. Constant Contact undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. These forward-looking statements should not be relied upon as representing Constant Contact's views as of any date subsequent to the date of this press release.

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Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.


Please direct all press inquiries to:
Rosalind Morville
Constant Contact
339-222-5772
rmorville@constantcontact.com
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